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Your Trusted Partner in Transitions
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Introduction
Hey there, nice to meet you!
Introduction
Hey there, nice to meet you!
I'm Anna, an ICF (ACC) and Clifton Strengths certified coach and systemical consultant.
I founded Perspective Matter to help individuals and organizations master change in uncertain times.
Services
Coaching and Facilitation for Individuals and Teams
Services
Coaching and Facilitation for Individuals and Teams
About
Change Starts with a Shift in Perspective
As someone who once resisted change, I’ve experienced firsthand how transforming perspectives can unlock growth in both individuals and organizations. That's why I founded Perspective Matter: to guide leaders and teams through change, empowering them to embrace new opportunities with confidence.
What began as a one-woman show rapidly grew into a collective of experienced and trusted business and transformation coaches—each bringing unique strengths, diverse backgrounds, and deep expertise to fast-moving organizations and their leaders around the world.
About
Change Starts with a Shift in Perspective
As someone who once resisted change, I’ve experienced firsthand how transforming perspectives can unlock growth in both individuals and organizations. That's why I founded Perspective Matter: to guide leaders and teams through change, empowering them to embrace new opportunities with confidence.
What began as a one-woman show rapidly grew into a collective of experienced and trusted business and transformation coaches—each bringing unique strengths, diverse backgrounds, and deep expertise to fast-moving organizations and their leaders around the world.
About
Change Starts with a Shift in Perspective
As someone who once resisted change, I’ve experienced firsthand how transforming perspectives can unlock growth in both individuals and organizations. That's why I founded Perspective Matter: to guide leaders and teams through change, empowering them to embrace new opportunities with confidence.
What began as a one-woman show rapidly grew into a collective of experienced and trusted business and transformation coaches—each bringing unique strengths, diverse backgrounds, and deep expertise to fast-moving organizations and their leaders around the world.
Approach
Bridging the Gap Between Big and Small Companies
At the heart of our approach is bridging the gap between big and small organisations. We’ve experienced both as an employee and leaders, and now, we offer tailored solutions that seamlessly integrate into your unique strategy. Together, we’ll create dynamic, engaging workshops or programs that foster growth while respecting your pace and goals.
Approach
Bridging the Gap Between Big and Small Companies
At the heart of our approach is bridging the gap between big and small organisations. We’ve experienced both as an employee and leaders, and now, we offer tailored solutions that seamlessly integrate into your unique strategy. Together, we’ll create dynamic, engaging workshops or programs that foster growth while respecting your pace and goals.
Approach
Bridging the Gap Between Big and Small Companies
At the heart of our approach is bridging the gap between big and small organisations. We’ve experienced both as an employee and leaders, and now, we offer tailored solutions that seamlessly integrate into your unique strategy. Together, we’ll create dynamic, engaging workshops or programs that foster growth while respecting your pace and goals.
My Background & Expertise
Decade of Experience in Global Tech and Coaching
Coaching and facilitation for individuals and teams
With over a decade in leadership and coaching, I bring a wealth of knowledge and hands-on expertise to my work. Here’s how my background equips me to help you:
ICF Certified Coach (ACC)
Certified Clifton Strength Coach
Systemic Consultant
M.Sc. Organizational Psychology
Ex-TikTok and Adjust HR & L&D lead
My international background allows me to work with teams across the globe, offering services in English, German and Russian to meet diverse needs and cultural contexts.
years of hands-on leadership experience in tech
year of experience in professional coaching
hours of coaching professionals and leaders
Our values
The Foundation of Our Work
Substance
No fluff, no nonsense. Our approach is straightforward, practical, and grounded in real-world experience. We combine science-backed methods with awareness and reflection to create tools that actually work—and enable continuous improvement.
Equality
We value every individual and embrace the diverse perspectives they bring. We believe everyone already carries the potential within them to grow and achieve what they aspire to.
Responsibility
Confidentiality is paramount. We take full responsibility for ensuring that all communication remains private and that ethical standards are always maintained.
Creativity
We enjoy pushing boundaries and trying new things, all while making the process fun. Creativity fuels progress, and we love collaborating with those who share this curiosity and courage to evolve.
Close Alignment
We practice partnership from the inside out. Honest dialogue and close alignment make us stronger as a collective, while working side by side with our clients allows us to become trusted partners in their business and success.
Creativity
My process is phased to match your pace, ensuring flexible and impactful results every step of the way.
Our values
The Foundation of Our Work
Substance
No fluff, no nonsense. Our approach is straightforward, practical, and grounded in real-world experience. We combine science-backed methods with awareness and reflection to create tools that actually work—and enable continuous improvement.
Equality
We value every individual and embrace the diverse perspectives they bring. We believe everyone already carries the potential within them to grow and achieve what they aspire to.
Responsibility
Confidentiality is paramount. We take full responsibility for ensuring that all communication remains private and that ethical standards are always maintained.
Creativity
We enjoy pushing boundaries and trying new things, all while making the process fun. Creativity fuels progress, and we love collaborating with those who share this curiosity and courage to evolve.
Close Alignment
We practice partnership from the inside out. Honest dialogue and close alignment make us stronger as a collective, while working side by side with our clients allows us to become trusted partners in their business and success.
Creativity
My process is phased to match your pace, ensuring flexible and impactful results every step of the way.
Our values
The Foundation of Our Work
Substance
No fluff, no nonsense. Our approach is straightforward, practical, and grounded in real-world experience. We combine science-backed methods with awareness and reflection to create tools that actually work—and enable continuous improvement.
Equality
We value every individual and embrace the diverse perspectives they bring. We believe everyone already carries the potential within them to grow and achieve what they aspire to.
Responsibility
Confidentiality is paramount. We take full responsibility for ensuring that all communication remains private and that ethical standards are always maintained.
Creativity
We enjoy pushing boundaries and trying new things, all while making the process fun. Creativity fuels progress, and we love collaborating with those who share this curiosity and courage to evolve.
Close Alignment
We practice partnership from the inside out. Honest dialogue and close alignment make us stronger as a collective, while working side by side with our clients allows us to become trusted partners in their business and success.
FAQ
Answers to the Most Common Questions
What’s your typical client group?
Emerging and established leaders and their teams across industries—from international tech companies and scale-ups to global industrial manufacturing enterprises with several thousand employees.
What languages do you offer your services in?
WE coach clients from all over the world in English, German, French and Russian.
Can you also tailor and deliver internal leadership programs?
We have designed and facilitated internal leadership programs at TikTok and Adjust and can help you shape and deliver it.
What happens if you cancel due to an emergency?
Sessions can be rescheduled by mutual agreement. As a collective of trusted coaches who share the same principles and values, we can also provide cover when needed to ensure continuity and support.
What values do you operate on?
I follow the 5 values of: Integrity, Equality, Responsibility, Creativity, Alignment in my daily work. Find out what they mean for me here.
What if I don’t have a coaching goal?
That’s completely okay—and actually more common than you might think. You don’t need to arrive with a perfectly defined goal. As your coach, I’ll support you in exploring what truly matters to you, what might feel “stuck” or unclear, and where you’d like to grow. Sometimes the first part of coaching is discovering the goal itself. Together, we create the space for clarity to emerge.
FAQ
Answers to the Most Common Questions
What’s your typical client group?
Emerging and established leaders and their teams across industries—from international tech companies and scale-ups to global industrial manufacturing enterprises with several thousand employees.
What languages do you offer your services in?
WE coach clients from all over the world in English, German, French and Russian.
Can you also tailor and deliver internal leadership programs?
We have designed and facilitated internal leadership programs at TikTok and Adjust and can help you shape and deliver it.
What happens if you cancel due to an emergency?
Sessions can be rescheduled by mutual agreement. As a collective of trusted coaches who share the same principles and values, we can also provide cover when needed to ensure continuity and support.
What values do you operate on?
I follow the 5 values of: Integrity, Equality, Responsibility, Creativity, Alignment in my daily work. Find out what they mean for me here.
What if I don’t have a coaching goal?
That’s completely okay—and actually more common than you might think. You don’t need to arrive with a perfectly defined goal. As your coach, I’ll support you in exploring what truly matters to you, what might feel “stuck” or unclear, and where you’d like to grow. Sometimes the first part of coaching is discovering the goal itself. Together, we create the space for clarity to emerge.
FAQ
Answers to the Most Common Questions
What’s your typical client group?
Emerging and established leaders and their teams across industries—from international tech companies and scale-ups to global industrial manufacturing enterprises with several thousand employees.
What languages do you offer your services in?
WE coach clients from all over the world in English, German, French and Russian.
Can you also tailor and deliver internal leadership programs?
We have designed and facilitated internal leadership programs at TikTok and Adjust and can help you shape and deliver it.
What happens if you cancel due to an emergency?
Sessions can be rescheduled by mutual agreement. As a collective of trusted coaches who share the same principles and values, we can also provide cover when needed to ensure continuity and support.
What values do you operate on?
I follow the 5 values of: Integrity, Equality, Responsibility, Creativity, Alignment in my daily work. Find out what they mean for me here.
What if I don’t have a coaching goal?
That’s completely okay—and actually more common than you might think. You don’t need to arrive with a perfectly defined goal. As your coach, I’ll support you in exploring what truly matters to you, what might feel “stuck” or unclear, and where you’d like to grow. Sometimes the first part of coaching is discovering the goal itself. Together, we create the space for clarity to emerge.
Let’s Unlock
New Perspectives.
Book a free introductory call with to discuss how we can help you and your team achieve your goals.
© Perspective Matter 2026
Let’s Unlock
New Perspectives.
Book a free introductory call with to discuss how we can help you and your team achieve your goals.
© Perspective Matter 2026
Let’s Unlock
New Perspectives.
Book a free introductory call with to discuss how we can help you and your team achieve your goals.
© Perspective Matter 2026